Actually you can use this as an opportunity to transform them into a piece of art or a message to tell a story. As I have learned over the years, every obstacle is actually an opportunity in disguise. That can certainly be the case with support columns.
Oftentimes event marketers are working in a space that was planned in advance and out of town. When faced with these conditions, flexibility and ability to adapt is paramount. Such is the case in dealing with support columns. We recently had a client who wanted to transform those columns into something special without spending a fortune – actually, without spending much at all. Enter stage left, column wraps. You ask, what are column wraps? They come in many forms but the easiest, most flexible and lowest cost option
is to print a vinyl banner and then line the edges with grommets and use zip ties to pull them taught. It does not get much easier and cheaper than this. Actually I am surprised we do not see this more often. It is a great way to take an existing structure and transform it into something visually appealing with an added bonus of telling a story if so designed.
At SwiftGoBig.com we love helping clients with their event marketing graphic packages. Every venue has unique characteristics and with that come unique opportunities. Oftentimes we help print graphics that go on the front doors, front windows, elevators, escalators, on the floor and hang from on high. We love em all. Just ask and we will be glad to share the many ways large format graphics can help transform the ordinary event space into a lasting memory for years to come.
