We help a lot clients communicate their messages in many forms. Sometimes it is with portable displays, in-store signage, and other times it is through printed postcards and brochures. The challenge with all communication forms these days is making the message stand out from the crowd. A few of my favorite authors Harvey McKay and Jeffrey Gittomier preach that if everyone is doing it, then think long and hard before you copy the crowd. Afterall, what is the value of being like everyone else?
The printed brochure is at an interesting cross roads these days. On the one hand, many ask why print a brochure when they can instead post the content online, email it as needed and save the cost of raw materials for better use. On the other side of the equation is the consumer of the content and the messenger of it. The consumer not only wants and expects the info online and downloadable, there are times they also want a printed version they can keep, store, read and use as reference for future use. I know in my work I meet with lots of clients for the first time. While I can demo ideas via an Ipad and a flat screen, nothing quite makes a statement when leaving than showing that I will be around for the long term than when I leave a professionally printed brochure behind that continues to sell long after I’m gone and all the screens have gone dark.
Most everyone is familiar with sell sheets, postcards, tri-fods and booklet catalogs. An often overlooked option is the six panel brochure. An appealing aspect of this approach is you can make a statement about your product in a way that differentiates it from everyone else. By combining a unique size, appropriate content and the fact that you are providing a “leave behind” demonstrates your product or service in a professional way that is unique to just your product. You can also add one or more 4″ pockets with a business card slit to one of the panels so you can add additional items each time to further tailor the message and in turn increase its effectiveness and increase the value of the piece.
If you would like, you can download a sample template by clicking here. There are many others too so feel free to click on my email link below to make a new request.
