I meet with a lot clients who need backdrop displays for events such as trade shows, job fairs, presentations, speaking engagements etc. What I have found is that while each situation may appear similar at first glance, each and every need is unique once you begin to learn more. I have found the best place to start when trying to understand what a person wants is to try and understand what the person wants for the outcome. Yes, start at the end goal and work backwards. This is a simple enough concept but is often overlooked in the rush to meet a deadline and budget.
When a client says I need this outcome within a few days, it really
limits ones options. While I’m all in trying to help regardless of the
timeline, I do like to point out that some solutions will naturally take
longer than others. Everyone gets it I think but I do struggle with
trying to find the balance. We need to be fearful of rushing to a prescription without first conducting a proper diagnosis.
It is funny what happens when you can first set out a problem, a challenge, a vision and then give someone a fair amount of time to think about it and see what they can create. It seems more and more we want answers almost as fast as we dial the phone or click send. I’m just as guilty of this as the next person. When a client says our event is a few months away, here is what we are thinking about, what do you think? That is really a game changer. In those situations, it seems ideas will begin to appear in the most unexpected ways. We set an almost stealth broadcast call for help and responses return in nearly the same way. The inspirations for solutions might appear as unexpected email, a new product announcement, a new material introduced and suddenly they all have meaning. The key is to always be on the lookout.
I love when a good idea, melds with a good design and creates a display outcome for which we can all be proud because it achieved the goals desired. The display examples below did not happen overnight but their impact was worth the time and effort put forth. Here is a link to a video that shows how the displays are set up…
