Helping serve client requests daily keeps us on our toes at all times. There is talk of being “always on” with inquiries coming in at all hours day and night and in various forms from phone calls, emails, text messages, instant messages and so forth. It seems once we hit send on a message we are hoping for an equally quick response. That got me to thinking about how to automate these kinds of interactions and does it make sense to pursue it. In many cases I think not and here is why.
We are significantly different from most other print providers. We actually like to ask questions about how something will be used, how long will it be used, if it will be a reorder item (we could put it on our webstore) and what is the desired impact of the piece. In an effort to be unique and help you do the same we don’t usually promote cookie cutter solutions. We work towards helping build and promote desired outcomes. This extra effort requires a dialog and removing that element diminishes what we can achieve together. If you are a designer and marketer we do not limit you to specific sizes (other than paper size constraints) or to specific paper types. We are glad to explore different special effect finishes, coatings, laminates including soft touch and shiny. Not only that we are open to helping the end result have a unique shape, cut away or attribute.
Don’t get me wrong, we love all the standard items such as business cards, stationery packages, envelopes, tri-folds, pocket folders, booklets, sell sheets and postcards but we don’t stop there. We also tackle the off the beaten path items as well. All these things take time to produce and in the rush to meet deadlines sometimes we have to make a few sacrifices along the way. My point is if you can make the time to discuss how customizing your printed piece will add impact, we will always embrace it in an effort to add value as well. You can see a broader range of details at www.swiftprint.com and www.swiftgobig.com.
