The last few weeks have been exciting seeing an uptick in the requests for print support materials such as brochures, business cards and posters. Oftentimes the conversations involve discussions about what paper to use and size options. For fun I thought I would give it a try and provide a quick reference tool about printing large posters in case you see something like this come along on any of your projects.
Posters can be printed to a variety of paper stocks and sizes. Text weight paper is thinner like found in most magazines and Cover weight paper is thicker like most business cards. Above is a quickie price grid showing common poster requests that can be produced quickly and efficiently with our offset print services. The thing that jumps out here is how the unit price drops like a rock as the quantities increase.
We can also print efficiently in small qty’s too but I did not want to clutter the table above any further. If you need pricing at sizes or qty’s not shown above just let me know and we will provide a customized estimate for your needs. Let me know if this is helpful. If so I will continue this series for similar items such as business cards, pocket folders, brochures and stationary packages.
Below is a little background about how posters can be a great way to tell your story.
Posters are a great way to tell a story quickly and easily. They can move people to events and alert them of upcoming products and services. Posters have the ability to create a call to action and are a great way to increase brand awareness. Posters can be super cost effective and there are few limitations on size.
The biggest advantage of using posters is that they can be put just about anywhere and seen by almost anyone. Posters can be strategically located to target a particular market sector. For example, take-out restaurants might prefer to situate posters near busy bus stops or train terminals to target hungry commuters.
People who are viewing posters are already actively engaging in their surroundings. Whether they are standing at a bus stop or lining up at the local nightclub, people are likely to notice posters out of sheer boredom. A clever poster will have a call-to-action phrase that propels the viewer to take action as soon as possible. This could be in the form of making a phone call, visiting a shop, making a purchase or navigating to a website.
You can hang multiple posters in one location to increase brand visibility. It’s quite normal to see entire rows of the same poster lining the side of a street or subway. Bombarding people with imagery will ensure the message is going to sit in their heads long after they have viewed the poster.
Our poster printing services include event posters, school posters, product posters, political posters and more. Customized printing options are also available covering customer’s needs. If you are planning to increase the popularity of your business, services or products, then poster printing can provide an instant hike to your sales growth. Poster printing can be the perfect pick while promoting a certain event.
As an added bonus check out the royalty free hi res poster series art you can download from Nasa at http://marsmobile.jpl.nasa.gov/multimedia/resources/mars-posters-explorers-wanted/
